Introduction
With more than 15 years of experience in multimedia design, Juliana acts today as Senior Product Designer, doing discovery, delivery and evolution of digital products. Has a proven track record of leading design initiatives and ensuring excellence in product development. Always striving to do better in everything she does.
Work Experience
JOTA
Senior Product Designer ▪ Mar 2019 - May 2024
- Began as the sole designer, overseeing all visual communications at JOTA.
- Transitioned to Product Designer, leading usability tests, A/B tests, user interviews, workshops, and creating both low and high fidelity prototypes.
- Developed, documented, and implemented JOTA's Design System, accelerating product development and enhancing brand consistency.
- Promoted to Senior Product Designer and technical leader for Product and Technology teams, guiding design strategy and execution.
Abril Comunicações S/A
Web Designer ▪ Sep 2011 - Mar 2019
- Joined in 2011 as part of Internet Núcleo Jovem, creating award-winning multimedia editorial pieces, games, special content, and websites for brands such as Superinteressante, Mundo Estranho, Guia do Estudante, and Recreio.
- In 2016, advanced to the Produto Digital team, solidifying a career in UX/UI design and developing solutions for major brands including Veja and Exame.
Loma Comunicação e Eventos
Graphic and Web Designer ▪ Dez 2010 - Sep 2011
- Produced institutional websites, hot sites for events and parties and printed pieces.
Estúdio Grid
Web Designer ▪ Jun 2010 - Nov 2010
- Contributed to the conception of an e-commerce website on the Magento platform, acting as UI/UX Designer and Back-end Developer.
RogerWD
Graphic and Web Designer ▪ Sep 2009 - May 2010
- Designed institucional websites and printed posters and flyers.
Arca Solutions - Software Development
Jr. Web Designer ▪ Mar 2009 - Ago 2009
- Designed and developed solutions for international B2B clients.
Lecom Tecnologia S/A
Intern Web Designer ▪ May 2008 - Mar 2009
- As an intern, produced institutional websites.
Editora Alto Astral
Intern Graphic and Web Designer ▪ Sep 2006 - Sep 2007
- Started as an intern at the Núcleo Internet team, working for brands like Todateen.
- Was realocated and became a Graphic Designer, designing printed magazines.
Skills
Abilities - Hard Skills
- User Interface Design (UI)
- User Experience Design (UX)
- Information Architecture
- UX Writing
- SEO
- Prototyping
- Agile Methodology
- Design Thinking
- Usability and Accessibility
- HTML and CSS
- Graphic Design
- Illustration
- Sound Design
- Content Management Systems (CMS)
Abilities - Soft Skills
- Creativity
- Attention to Detail
- Resilience
- Communication
- Organization
- Documentation
- Team Work
- Critical Thinking
- Technical Leadership
- Problem Solving
Softwares and tools
- Figma, Sketch, Adobe XD
- Photoshop, Illustrator, InDesign
- Premiere, After Effects, DaVinci Resolve
- Jira, Notion, Airtable, Confluence, Coda
- Miro, Zeplin, Marvel, InVision
- Maze, Hotjar, Analytics, Mixpanel
- VSCode, Sublime Text, Notepad++
- Ableton Live, Audacity
- Office Suite, Sheets, Docs, Slides
- Wordpress, Movable Type
- SketchUp
Education
Degrees
- Bachelor in Industrial Design at UNESP (Universidade Estadual Paulista “Júlio de Mesquita Filho”) in Bauru, SP, Brasil (2009)
- Extension in Digital UX: User Experience Design in Digital Platforms at PUC-SP (Pontifícia Universidade Católica de São Paulo) in São Paulo, SP, Brasil (2019)
Courses
- Comics authorship and independent production with Magenta King and Dalton Cara – São Paulo, Aug 2017-Dec 2017
- Rastro do Movimento, workshop with Paul Pope – São Paulo, Apr 2017
- Watercolor with Júlia Bax, summer course – São Paulo, Jan 2017
- Serigraphy with Gastão Debreix – Bauru, Aug 2006
- Painting and drawing techniques with Karin Whale – 1997-2004